Emiliano is the Spanish and Italian form of the old Roman cognomen Aemilianus, derived from the family name Aemilius coming from the Latin word “aemulus” meaning ‘rival’. Since the inception of Chicano rap the genre has been plagued with the stigma of not generating strong MCs. Birthed from the streets of California only a few have actually built solid and respected careers from the peculiar style of hip hop. Names like Brownside, Kid Frost, LSD, and Lighter Shade of Brown dominated the Chicano game in the 90s laying the blueprint for the genre to be respected and acknowledged in west coast rap. But since the 90’s the game has been stagnate. Repetive flows, off beat rhymes, and lack of lyrical content has caused the genre to fall into a slump and lose the steam generated by the original founders in its golden days. But new artist are arising from the mean pavements of Killa Cali which Chicano rap derived to apply pressure and gain new birth and a new sound. One of the pioneers of this new reemergence is a gangsta from Pico Rivera who’s story is as tragic and intriguing as it is inspiring.
On the streets of Southeast, Los Angeles, Bozo, a young Hispanic was swallowed in by the criminal lifestyle after his mother died at the tender age of 12. He was taken in by the local street gang (Pico Nuevo) and established his reputation as a young warrior in the early 2000s. In 2003 while doing a bid he picked up the art of writing rhymes when a psychologist overworked with patients gave him paper and pen to write down his thoughts. Stomper a neighborhood friend encouraged the young Bozo to take his art form serious and establish it as a career. In 2006 the young Aztec poet would be re incarcerated and sentenced to 18 years in prison for armed robbery before being released after doing 10 due to motions and Proposition 47. His tape “Free Bozo” pushed by his then record label, Hi-Power Entertainment gained him acknowledgement and a buzz in the underground Chicano rap world. Unfortunately after a fall out he parted ways with the label and released track after track dissin his former label. Songs like “Emiliano”, “That’s Why”, and “Black Pair of J’s” are doing numbers on streaming platforms and his visuals combined are pass a million views. It leaves one to wonder if Bozo can be the savior to the what most assumed was a dying genre.
After three albums and a fourth one coming later on in the year and 10 visuals on Latin Beast, Bozo has proved that his work ethic matches his lyrical abilities. He has shown that despite his break away from a major label that one monkey doesn’t stop a show. With lyrics like “I bring pride back to game of a rap Chicano. Blue bandanna swangin this a California ritual. ” it’s not a wonder why the streets are taking a liking to the new sound Bozo and his compadres are putting down. Only the future will tell if the mainstream will give the proper acknowledgement to the new artist who are reinventing the Chicano sound. But one thing is for sure Bozo will continue to push the culture forward and prove that he is without a shadow of a doubt the top dog on the mic with no Emiliano.